PHOTO CREDIT: INAAYA
PHOTO CREDIT: INAAYA
With her firm aesthetics, design sensibility and her down-to-earth self, Feeha Jamshed has quickly and successfully carved her name in the hearts of many. She’s taught many of her onlookers on how not to be dictated by fashion, but to own every inch of it with immense ease. A definite fashion guru rather than a victim, Feeha shares her opinions in reference to the world of fashion, her label’s design philosophy, life after marriage and images from her recent trip to Bali exclusive to CoutureAbility.
Q. Feeha, your style aesthetic is synonymous with the term “casual chic” specifically because you own your ensembles rather than it being the other way around. Is that a huge influence while designing for your label, Feeha Jamshed, as well?
FJ: Any designer who understands his/her own style of living will only produce that product. Yes I do like to put my style out there in terms of fashion.
Q. What precisely is the quintessential design philosophy behind the name ‘Feeha Jamshed’ and how would you differentiate it from your legendary label ‘Teejays’?
FJ: ‘FEEHA JAMSHED’ is all about a woman who has discovered her true self and owns her style unabashedly. She is strong, independent and free-spirited in that regard. We are a label design for the stylish urban women.
‘Teejays’ embodies the same design aesthetic as ‘FEEHA JAMSHED’ as I learned everything from my father. The only thing that sets my label apart from ‘Teejays’ is the fact that ‘Teejays is geared more towards the androgynous look while my label has a lot more femininity in terms of design.
Q. Can you give us an insight on the upcoming tailoring trends and colour palettes?
FJ: Boxy silhouettes, rolled-up tapered trousers, westernized shalwar kameez, an influence of late 60s and early 70s and purple will be big in the coming year along with black edgings.
Q. What is the one fashion trend you would like to initiate/restart in Pakistan?
FJ: To present shalwar kameez in a very global, modern and jet-setting light.
Q. What is the one fashion trend you would like to eradicate from Pakistan?
FJ: The handkerchief dresses that are shown a lot on the ramp these days should be eradicated completely and blanked out from everyone’s memory.
Q. Being a working woman in Pakistan, do you feel you have had to face any forms of restrictions/challenges in your work place?
FJ: I believe the challenges at the workplace come with the package which makes the environment more interesting. I believe in Marilyn Monroe’s saying “We live in a man’s world” which is beautiful only if you’re a woman in it.
Q. Is there someone specific both nationally and internationally that you would like to dress?
FJ: Locally, nobody in particular but I would like to continue seeing my clothes on stylish women. Internationally, I would like to dress Queen Rania and Cate Blanchett.
Q. What is a day like in the life of Feeha Jamshed?
FJ: Just a hectic day like any ordinary woman’s day with three lines under her label.
Q. Now that you are married, how different is managing work life and personal life?
FJ: I don’t get to see my parents as much I would like to because of my hectic work schedule and then heading back to my new home
Q. What’s commendable about you is the fact that whatever label you carry, you own it. Describe your style mantra to us.
FJ: My style mantra is to combine different pieces together and make an outfit. I would call my style ‘eclectic’
Q. I understand you were in Bali recently, tell us a little about your trip and your shopping indulgences.
FJ: Bali is a very eclectic place booming with culture, art and fashion and that makes it a very uniquely stylish place. I bought some very interesting pieces by local fashion designers there.
Q. Which designers invade your closet the most?
FJ: My closet is not a shrine to designer labels.
Q. What is the most prized possession found in your closet?
FJ: My mother’s tweed slacks, her velvet oversized coat, her vintage costume jewelry, her Afghani phulkari shawl which is 150 years old and my grandmother’s jewelry.
Q. What advice do you have to offer to the aspiring designers out there?
FJ: Have a signature style!
Q. Lastly, what do you think of ‘CoutureAbility’ as a blog?
FJ: It’s great to see this influx of new blogs but what makes ‘CoutureAbility’ different is the fact that it’s purely dedicated to fashion!
Favorite designer nationally:
Kamiar Rokni and Umar Sayeed
Favorite designer internationally:
Yves Saint Laurent, Yohji Yamamoto and Givenchy
A classic white shirt, a classic denim shirt, a well-fitted pair of denim jeans and black or brown platform heels
My Tom Ford cat eye glasses
Last Vacation Spot:
Heels or Flats:
I choose my shoes depending on the occasion and what I am feeling
Shoe designer you swear by:
Which watch do you wear:
My grandmother’s vintage watch
Current favorite books:
100 years of Solitude by Gabriel Garcia Marquez
3 rules of fashion you cannot live without:
There are no rules required in fashion. One should set his/her own rules!
What’s overrated in fashion:
Prêt, luxury prêt or couture:
Retail/Prêt and couture because I like to sketch from scratch
To view images from Feeha’s wedding, click here.